Wison New Energies · Typography Study

One homepage.
Four typographic voices.

The original Noto Sans system is held as the control. Three alternatives are applied to the same content, imagery, layout, and components so the typographic effect is easy to judge.

00ControlWison
New Energies
Noto SansThe verified Wison reference: neutral, global, and highly functional.Open full homepage
01CandidateWison
New Energies
IBM Plex SansEngineered and credible, with excellent technical detail and numerals.Open full homepage
02CandidateWison
New Energies
SoraForward-looking and geometric, giving Wison a sharper clean-energy voice.Open full homepage
03CandidateWison
New Energies
Source Sans 3Humanist and exceptionally readable across dense corporate content.Open full homepage